Marvels Agents Of SHIELD Is Hemorrhaging Viewers – Fall Finale Worst Ratings Yet
Agents Of SHIELD ratings started off strong but has steadily been dropping and dropping.
If you look at only the people who watch on the day of first airing, the show has lost about 40% of its total audience and half of its viewers ages 18 to 49, That’s not good. That’s the gold demographic.
“But they all watch on DVR later!” you (and I) say. It doesn’t matter:
The Nov. 5 episode of “S.H.I.E.L.D.” generated a rating of 3.7 among viewers ages 18 to 49 in the live-plus-three-days category, but that still represents a 42% slide from the premiere.
Young men, the target audience for “S.H.I.E.L.D.,” have been bailing at high levels. The first episode averaged 1.5 million men in the 18-34 demographic. Last week’s episode drew only 565,000.
The majority of those 18- to 34-year-olds who didn’t tune in for the live broadcast don’t appear to be catching up on their DVRs either.
(from the LA Times story on the poor ratings: http://articles.latimes.com/2013/nov/19/business/la-fi-ct-agents-of-shield-ratings-20131119 )
Big old load of ‘not good news’ across the board and even the winter finale didn’t bring up the ratings.
I have to say I’ve enjoyed the show but it hasn’t blown me away. I’m still watching it more for the “well, let’s see what they are going to do with this…” factor and not because I love the show. It’s been the “Monster of the week” show so far. I expected more from the Whedon clan upon their return to TV.
It’s a good cast and it’s FAR from the worst show on TV but it’s not a great show. It’s ‘Good’ at best and “OK” in most aspects.
Soooo… what the Whedon clan going to do about this? So far I get the feeling that they are coasting and just building their end of the Marvel universe slowly since they know they have a commitment from the network and Marvel behind them and haven’t been pushing it like they would if they were in danger of being canceled at every moment if they didn’t do their best and grab the audience.
Word is that after the return there will be a few more comic book villains show up but I think they need to really put in some work.
So far it’s been a lazy show knowing they’ve got a solid commitment from the network and are just building things— now they need to start pushing the envelope and doing better episodes or even their parent company will cancel them.
The show stars Clark Gregg as Phil Coulson, Ming-Na Wen as Melinda May, Brett Dalton as Agent Grant Ward, Chloe Bennet as Skye, Iain De Caestecker as Leo Fitz and Elizabeth Henstridge as Jemma Simmon.